Marcel Lukas photo

Marcel Lukas

Behavioural Scientist

St. Andrews University

Dr. Marcel Lukas’s passion and mission is to understand behavioural economics and consumer behaviour. However, he’s not keeping his knowledge as a secret. Marcel is also a lecturer in the field of Banking and Finance at the St. Andrews University.  He focuses on the connection between financial decision-making and wellbeing.

Marcel kicked off his career as a strategy consultant at IBM and a project manager at Volkswagen. Currently, he commits to bridging the gap between research and real-world applications. Marcel also promotes financial wellbeing cross-generationally at the Centre for Responsible Banking and Finance at the University of St. Andrews.