Marcel Lukas

Behavioural Scientist

St. Andrews University

Dr. Marcel Lukas’s passion and mission is to understand behavioural economics and consumer behaviour. However, he’s not keeping his knowledge as a secret. Marcel is also a lecturer in the field of Banking and Finance at the St. Andrews University. He focuses on the connection between financial decision-making and wellbeing.

Marcel kicked off his career as a strategy consultant at IBM and a project manager at Volkswagen. Currently, he commits to bridging the gap between research and real-world applications. Marcel also promotes financial wellbeing cross-generationally at the Centre for Responsible Banking and Finance at the University of St. Andrews.