Natalia Heredia López photo

Natalia Heredia López

UX Research Lead


Natalia Lopez has a PhD (University of Barcelona) and 20+ years of experience in the field of UX research in her pockets. She’s some sort of a unicorn. Natalia is the UX research lead at CaixaBank. Her goal? To gain actionable insights. This guarantees a user-centric design environment for the customers. In her daily work, she makes use of agile methods to achieve this goal.