Designers, we need to talk. In a rapidly changing world, how can we keep the future of finances in a human shape? Join your peers at the 2nd George UX Conference: Listen. Debate. Learn. Celebrate. Create.
All other UX enthusiasts are welcome too.
Be human, be social.
And yes, there’s a party.
AI is the talk of the town.
Let’s discuss its impacts.
Maria Herrera’s emphasizes the importance of designing simple digital products for global audiences. Maria’s talk highlights that simple digital product design leads to better user experiences. Higher satisfaction, and increased business success naturally comes along with this.
Boring. Bland. Generic. For years, that’s how Wise was described, according to Cameron Worboys. However, the company has undergone the transformation from stale to stand out. In this talk, Cam gives a behind the scenes look at how they re-designed Wise.
The challenge for Monzo is maintaining customer-centricity as they scale and grow. The question is how to maintain this customer focus while empowering other teams to conduct their own research. Monzo aims to avoid becoming research gatekeepers. The values of robustness and high-quality findings are highly important to them.
Some people feel more comfortable speaking, others typing! The graffiti demo uses the latest Call Companion UI which provides a multi-modal (i.e. voice and visual) customer experience throughout your entire conversation with the agent. This means you can interact with the agent - such as Google Maps interface, Dialog Flow and others - both by voice and by typing.
Niels’ talk emphasizes the power of user experience (UX) in driving Deutsche Bank's digital transformation. It discusses, among others, the challenges of designing a white-label banking app & strategies for building buy-in for UX. The talk concludes by highlighting the importance of UX maturity in a bank’s positioning.
Join Julian and Elif for insights and practical ideas on incorporating generative AI effectively in product and content design. This way, they’re embracing its collaborative potential while upholding the core principles of design, and human creativity.
Discover Insights Center, a tool to create the best user experience at CaixaBank. Join Natalia Heredia, the UX Research Lead, as she shares insights into how the UX Research team at Insights Center has fostered a customer-centric culture within the organization and successfully transitioned from tactical to strategic research.
Design systems come with promises. Sometimes, though, they don't deliver. Our assumptions and expectations about such systems are partly to blame. But there is hope! By recognising design systems for what they are, we can use them more effectively.
Ilenia’s and Ani’s role is to bring the human touch to a cold user experience. They help the brand being present and creating an authentic narrative. Furthermore, the duo helps the users to understand their digital path. Ilenia and Ani will show their case studies from N26, Sumup, Flowe, and Affirm.
In product design, tapping into the power of community plays a vital role. In practice, we utilize the collective knowledge and expertise of the business to develop and refine our digital products. However, in instances when time constraints hinder thorough research and discovery, we must depend on the experiences of our stakeholders to make informed assumptions.
Designing a digital banking experience for families is more than just a matter of simplification or making some elements bigger. We must consider the needs of the parents and put ourselves in the children’s shoes to make banking as easy, fun, and yet helpful as possible for the little ones. In other words: we make banking childly but not childish.
To kick-off the second edition of the George UX Conf, Maurizio Poletto, Chief Platform Officer at Erste Group, welcomes all UX enthusiasts and creative minds with his opening talk.
We master the world of digital finances by shaping experiences that last and empower people to become friends with their money.
We are not afraid of new technologies. We learn, learn and keep on learning to use them as tools for the benefit of our users.
Whatever brand we’re working for, whatever market we’re exploring: let’s find and celebrate our common values and beliefs.
We build the future of digital banking upon
€ 315,00 + € 63,00 VAT
Enjoy the conference, get your goody bag, meet peers, and experience Vienna. And don’t forget to join our afterparty.
The event venue is very well located and can be easily reached by train, bus, and tram.
We encourage our participants to use public transport.
The Erste Financial Life Park is an experience location. Here, you can find out everything about money, finances, and banks at interactive hands-on stations.
On 18 October 2023 (one day before the conference)
11:00 - 13:00
FLiP Tour 1st round
13:00 - 15:00
FLiP Tour 2nd round
Erste Financial Life Park at Erste Campus
Am Belvedere 1100 Vienna, AT
The 1st ever George UX Conf took place in October 2022 in Vienna. Have a look and get inspired to (re-) join us in 2023.
Meylin Bayryamali
Design Lead
We give banking a name. For 9 million customers across Europe, George stands for a digital banking experience that combines design, technology, and personality. We empower people to understand, manage, and enjoy their money.
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