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19 October | Vienna

by Design

Designers, we need to talk. In a rapidly changing world, how can we keep the future of finances in a human shape? Join your peers at the 2nd George UX Conference: Listen. Debate. Learn. Celebrate. Create.

Meet Peers & Experts from

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For Designers, by Designers.

All other UX enthusiasts are welcome too.

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Connect with 300+ Peers.

Be human, be social.
And yes, there’s a party.

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Stay on Top of the Trends.

AI is the talk of the town.
Let’s discuss its impacts.


Banking for Humans
UX & Product Design
User Research
Fintech Trends
Artificial Intelligence


How Revolut Designs Simple Digital Products for the World

Maria Herrera’s emphasizes the importance of designing simple digital products for global audiences. Maria’s talk highlights that simple digital product design leads to better user experiences. Higher satisfaction, and increased business success naturally comes along with this.

Global Products
Case Study
From Stale to Stand Out. How We Transformed Wise’s Design System

Boring. Bland. Generic. For years, that’s how Wise was described, according to Cameron Worboys. However, the company has undergone the transformation from stale to stand out. In this talk, Cam gives a behind the scenes look at how they re-designed Wise.

Design Systems
How We Keep Users Central to Monzo as We Grow

The challenge for Monzo is maintaining customer-centricity as they scale and grow. The question is how to maintain this customer focus while empowering other teams to conduct their own research. Monzo aims to avoid becoming research gatekeepers. The values of robustness and high-quality findings are highly important to them.

UX Research
Research Ops
Customer Centricity
Google Cloud
How Google Uses its Conversational Interfaces: Call Companion UI Demo

Some people feel more comfortable speaking, others typing! The graffiti demo uses the latest Call Companion UI which provides a multi-modal (i.e. voice and visual) customer experience throughout your entire conversation with the agent. This means you can interact with the agent - such as Google Maps interface, Dialog Flow and others - both by voice and by typing.

Conversational Interface
Multi-modal experience
Deutsche Bank
Enhancing UX Maturity in Designing Financial Services for the Masses

Niels’ talk emphasizes the power of user experience (UX) in driving Deutsche Bank's digital transformation. It discusses, among others, the challenges of designing a white-label banking app & strategies for building buy-in for UX. The talk concludes by highlighting the importance of UX maturity in a bank’s positioning.

UX Maturity
UX Research
Digital Transformation
AI vs Humans: Who Designs Better?

Join Julian and Elif for insights and practical ideas on incorporating generative AI effectively in product and content design. This way, they’re embracing its collaborative potential while upholding the core principles of design, and human creativity.

Generative AI
Content Design
Case Study
Insights Center, Rocking the Financial UX through Research

Discover Insights Center, a tool to create the best user experience at CaixaBank. Join Natalia Heredia, the UX Research Lead, as she shares insights into how the UX Research team at Insights Center has fostered a customer-centric culture within the organization and successfully transitioned from tactical to strategic research.

UX Research
Strategic Research
The Lies We Tell Ourselves about Design Systems

Design systems come with promises. Sometimes, though, they don't deliver. Our assumptions and expectations about such systems are partly to blame. But there is hope! By recognising design systems for what they are, we can use them more effectively.

Design Systems
Illustration Systems: Digital Emotion Management

Ilenia’s and Ani’s role is to bring the human touch to a cold user experience. They help the brand being present and creating an authentic narrative. Furthermore, the duo helps the users to understand their digital path. Ilenia and Ani will show their case studies from N26, Sumup, Flowe, and Affirm.

Case Study
Middle east banking
Ubuntu Design Framework

In product design, tapping into the power of community plays a vital role. In practice, we utilize the collective knowledge and expertise of the business to develop and refine our digital products. However, in instances when time constraints hinder thorough research and discovery, we must depend on the experiences of our stakeholders to make informed assumptions.

Product Design
Design Framework
A Tale of Piggy Banks & Pixels: How to Build a Banking Experience for Children and Their Parents

Designing a digital banking experience for families is more than just a matter of simplification or making some elements bigger. We must consider the needs of the parents and put ourselves in the children’s shoes to make banking as easy, fun, and yet helpful as possible for the little ones. In other words: we make banking childly but not childish.

Piggy Banks
Banking for Children
Erste Group
Welcome Talk

To kick-off the second edition of the George UX Conf, Maurizio Poletto, Chief Platform Officer at Erste Group, welcomes all UX enthusiasts and creative minds with his opening talk.

St. Andrews University
Nudging Financial Wellness: Designing Apps for Smarter Consumer Decision-Making

Marcel Lukas, Lecturer in Banking and Finances from the St. Andres University (UK) will talk about how motivation, ability, and trigger impact behaviour change. The presentation provides practical insights into creating finance apps and what role user experience does play in it.

Behavioural Finance
Fintech Trends
Round noodle

The agenda is
out now!


As designers, we want to ...

create the future of money

We master the world of digital finances by shaping experiences that last and empower people to become friends with their money.

lead by learning

We are not afraid of new technologies. We learn, learn and keep on learning to use them as tools for the benefit of our users.

build our community

Whatever brand we’re working for, whatever market we’re exploring: let’s find and celebrate our common values and beliefs.

We build the future of digital banking upon

Experience / Empathy / Responsibility /
Experience / Empathy / Responsibility /
Experience / Empathy / Responsibility


Remote (Free)

Lean back and follow the talks and discussions from home.

Get tickets

On-Site Regular

€ 378,00 incl. 20% VAT

€ 315,00 + € 63,00 VAT

Enjoy the conference, get your goody bag, meet peers, and experience Vienna. And don’t forget to join our afterparty.

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Erste Campus Vienna, Austria

The event venue is very well located and can be easily reached by train, bus, and tram.
We encourage our participants to use public transport.

Join the FLiP Tour

Discover the World of Money in an Interactive Tour

The Erste Financial Life Park is an experience location. Here, you can find out everything about money, finances, and banks at interactive hands-on stations.

Free (with your conference ticket)

Learn more about FLiP →


On 18 October 2023 (one day before the conference)

Available FLiP Tour time slots:

11:00 - 13:00

FLiP Tour 1st round

13:00 - 15:00

FLiP Tour 2nd round


Erste Financial Life Park at Erste Campus
Am Belvedere 1100 Vienna, AT

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George UX Conf 2022

Highlights from the George UX Conf 2022

Re-Watch the Talks

The 1st ever George UX Conf took place in October 2022 in Vienna. Have a look and get inspired to (re-) join us in 2023.

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“It was one of the best conferences I have ever attended.”

Meylin Bayryamali

Design Lead

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Media Partners

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Who We Are

We give banking a name. For 9 million customers across Europe, George stands for a digital banking experience that combines design, technology, and personality. We empower people to understand, manage, and enjoy their money.

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